Setup: Your Organization and Brand

How to Set Up Your Organization Profile in Avid

One of the first steps in setting up your Avid account is creating your Organization Profile. This ensures that Avid has the right details about your nonprofit, helping you maximize features like Avid Benchmarks and Playbooks to generate better insights and creative assets.

Step 1: Access Your Organization Profile

1. Click the gear icon on the left to open Settings.

2. At the top, select Profile.

Step 2: Customize Your Organization Details

In the Profile section, you can update key information, including:

• Logo & Organization Name – Ensure branding consistency.

• Vertical – Helps Avid provide relevant benchmarking insights.

• Website URL & Domain – Connects your organization’s online presence.

• Brand Colors – Ensures Avid-generated content aligns with your visual identity.

Step 3: Define Your Mission & Value Proposition

Go beyond basic details and enrich your profile with:

• Mission Statement – Clearly define your nonprofit’s purpose.

• Value Proposition – Answer the critical donor question: Why should I give to you instead of another organization—or at all?

• Style Guide Notes – Include preferred language, tone, and key phrases.

Step 4: Add Donor Personas

Understanding your donors is crucial for effective fundraising. Use this section to document:

• Key Donor Personas – Profiles of typical supporters.

• Giving Motivations – Why donors choose to give, based on A/B testing, surveys, or research.

Why This Matters

Avid leverages this profile data to generate tailored content for your fundraising campaigns. When using Avid Playbooks, this information helps craft more compelling email, direct mail, and advertising materials—designed to resonate with your audience and inspire giving.

Next Steps

Take a few minutes to complete your profile—your future fundraising campaigns will thank you!

Ready to Keep Learning? Check out the next article on Adding Your Team to Avid »