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Benchmarks: Adding Context to Your Data

A quick overview of the Avid Benchmarks and how it can add context and color to your fundraising data.

 

How do you know if your fundraising performance is strong or if there’s room for improvement? You can always compare your results to past performance, but to truly understand how you stack up, you need broader context.

Avid Benchmarks gives you real-time, reliable data so you can compare your performance against other nonprofits and make informed strategic decisions.

Why Avid Benchmarks Stands Apart

Unlike traditional benchmarking tools that rely on outdated or self-reported data, Avid Benchmarks offers:

  • Live, Real-Time Data – Pulls directly from CRM systems, email platforms, and analytics tools, so you’re always seeing up-to-date performance insights.

  • Trusted, Reliable Insights – Uses actual fundraising data—not surveys or self-reported numbers—ensuring accuracy and credibility.

  • Industry & Peer Comparisons – Allows you to benchmark against the entire nonprofit sector, your specific cause area, or organizations with similar revenue.

Key Metrics You Can Track

Avid Benchmarks provides a comprehensive view of your fundraising performance, with insights into:

  • Revenue & Donor Growth – Track changes in total revenue and active donor counts over time.

  • Donation Behavior – Monitor average gift size, frequency of giving, and donor engagement trends.

  • Acquisition, Retention & Reactivation – Measure how well you’re acquiring, keeping, and reactivating donors.

  • Donor Lifecycle – Understand how donors move from first-time giving to multi-year commitments.

  • Segmented Insights – Break down performance by donor type (broad-based, mid-level, major donors).

  • Contactability Data – See the impact of having donor email addresses, mailing addresses, and phone numbers.

  • And more!

Make Data-Driven Decisions with Confidence

With Avid Benchmarks, you’re not making decisions based on gut feelings or outdated reports. Instead, you have real-time, actionable insights that help you adjust strategies, allocate resources, and drive better fundraising results.

Take advantage of Avid Benchmarks today to ensure your fundraising efforts are backed by the best data available.